Central Shopping District
Central Shopping District is a location in Persona 4.
Gameplay
Maps
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South map
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North map
South
The protagonist will always be on the south map by default when going to the Central Shopping District.
Bus Stop
- Main article: Part-Time Jobs
The protagonist can use the bus stop to travel to the daycare part-time job for the Temperance Social Link and occasionally story locations such as the Amagi Inn.
In Golden, the bus can also take him to the Devil and Tower Social Links at night.
Moel Gas Station
Moel is located at the south end of the shopping district.
In Golden, the nighttime ranks of Tohru Adachi's Social Link can be initiated here. The protagonist's party members will also appear on their Scooters on different days. Taking them for scooter rides can teach them new skills or allow them to relearn old skills.
Yomenaido Bookstore
- Main article: Books
Yomenaido Bookstore (Japanese: 四目内堂書店, romanized Yomenaidō shoten) is a bookstore where the protagonist can purchase books and read them back in his bedroom at the Dojima Residence. The bookstore is named after the owner, whose family name is Yomenai, meaning "can't read". The owner didn't realize how unfitting their family name was for a bookstore until after they opened.[1]
In Persona 4, a book remains in-stock until a new book goes on sale. If the previous book is not purchased by the date the next is added, then the protagonist will be unable to buy the book.
In Golden, the store has new books that assist with part-time jobs and other activities. Additionally, books remain on sale even when new ones are in stock.
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Velvet Room
- Main article: Velvet Room
The protagonist can visit the Velvet Room to manage his Personas and do the Empress Social Link.
In Golden, the protagonist can also hand over new Skill Cards and buy copies of previously found ones.
Daidara Metalworks
- Main article: Daidara Metalworks
Daidara is a blacksmith and metalworker. The protagonist can purchase equipment for fighting Shadows in the TV World from Daidara. Additionally, he can sell parts from Shadows to Daidara and inspire him to create new equipment.
Shiroku Store
- Main article: Shiroku Store
A general store in the shopping district run by an older lady named Shiroku. The protagonist can purchase consumable items here.
Shiroku Pub
- Main article: Shiroku Store § Pub
In Golden, Shiroku Store turns into a bar called Shiroku Pub at night time. The protagonist can get a part-time job there and exchange gemstones for new weapons.
Capsule Machine
The capsule machine outside of Shiroku Store was handmade by Shiroku's deceased husband.[2] It costs ¥200 to play and only works on rainy days. Using it will make time pass, and the protagonist will receive one random prize from the list below.
| Prizes |
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 Firecracker
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| San-zun Tama
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| Ice Cube
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| Dry Ice
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| Pinwheel
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| Yashichi
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| Ball Lightning
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| Tesla Coil
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Marukyu Tofu
Marukyu Tofu (Japanese: 丸久豆腐店, romanized Marukyū tōfu ten) is a tofu store run by Rise Kujikawa's grandmother. As Yukiko alludes to,[3] Marukyu Tofu has been less active lately. Since Rise's grandmother runs the store by herself, she has been making less tofu and shortening her shop hours.[4] In June, Rise begins helping out at the store, and with Rise's help, her grandmother begins making more tofu again. Rise is in charge of the morning batch of tofu before she goes to school, causing male customers to line up early in the morning.[1] The Investigation Team visits the store in June during the story. In addition to tofu, Marukyu sells related products such as tofu fritter. In Persona 4 The Animation, the store also sells donuts made of soybean scraps.
North
The north map can only be accessed from the south map.
Souzai Daigaku
Souzai Daigaku (Japanese: 惣菜大学Ready made foods university, romanized Sōzai daigaku) is a prepared foods shop with a window that the store uses to sell skewers to people passing by. The protagonist eats here during some of his Social Links. The building that Souzai Daigaku occupies used to be a lingerie store. When the current owner took over, they turned it into a butcher, then into a prepared food store that sells "a taste of mom's cooking". The owner quickly discovered that people in rural areas don't have a longing for "mom's cooking" like those in the bigger cities do. The owner added the beefsteak menu due to the attempts to revitalize Inaba, but it's not like it's a steakhouse or anything. Regardless, the low prices have made Souzai Daigaku popular with students. The skewers are said to be 80% beef, with the other 20% being a trade secret.[1] One of the recent attempts to revitalize Inaba has been "Inaba Beefsteak", but since Inaba has no local meat farms, it is unknown where the beef comes from, and locals have begun gossiping that it is not actually beef. Atlus clarifies that it is beef, but where it is bought from is unknown.[1]
| Item | Stock | Availability | Price |
|---|---|---|---|
| Super Croquette |
5 | Rainy weather only | ¥100 |
| Steak Croquette |
1 | Everyday | ¥150 |
| Steak Skewer |
1 | Everyday | ¥320 |
Town Bulletin Board
- Main article: Part-Time Jobs
The protagonist can get a part-time job by seeing what has been posted on the bulletin board.
In Golden, getting a job with night hours also allows the protagonist to leave the Dojima Residence on nights when Dojima is home.
Marutake Hobby Shop
Marutake (Japanese: 丸竹模型店Marutake model / miniatures shop, romanized Marutake mokei ten) is a small hobby shop in the north end of the shopping district. During the Hermit social link quests, the protagonist can speak to the owner and get models to assemble on his work table at the Dojima Residence. After completing one, the owner will give the protagonist the next on the list.
In Persona 4, the protagonist receives Brahman from the owner. After completing Brahman, he gives him Agni. Once completed, they can be displayed on the shelf.
In Golden, there are four new robot models and six new scooter models. The previous model must be completed before the owner will give the protagonist a new one. All of the assembled models can be displayed back home on the shelf.
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Chinese Diner Aiya
Previously, it used to be an oil store.[1] Currently, Aiya (Japanese: 中華料理店愛家Chinese restaurant aiya, romanized Chūka ryōri ten aiya) is a diner that is said to be authentic Shanghai-style Chinese cuisine, but the owner, Nakamura, was born and raised in Inaba. The protagonist can eat at Aiya to increase his Social Stats. It is also a location visited during Social Links and the story. On rainy days, Aiya serves a special with 3kg rice and 3kg meat. When customers ask Nakamura what the meat is, he replies, "It's Chinese cuisine, so it's sheep head and dog meat", referencing an expression about selling misleading products. In actuality, the meat used is pork[a] that is cheap but still good quality.[1] After eating at Aiya eight times, Nakamura gives the protagonist a book called The Ramen Way.
| Menu | Social Stats | Availability | Price |
|---|---|---|---|
| Mabo Tofu Combo | Courage +5 | Mon/Tues | ¥800 |
| Chow Mein Set | Diligence +5 | Wed/Thurs | ¥800 |
| Aiya Steak Bowl | Understanding +5 | Fri/Sat/Sun | ¥800 |
| Mega Beef Bowl | 3 random Social Stats (Courage, Knowledge, Diligence, Understanding; no Expression), +3 each | Rainy weather (Afternoon only) | ¥3000 |
Tatsuhime Shrine
- Main article: Tatsuhime Shrine
Tatsuhime Shrine is the local community shrine. The protagonist can get fortunes for his Social Links and do the Hermit Social Link. The shrine is also used as a location during the story and during other Social Links.
In Golden, the protagonist can freely enter the shrine grounds to catch bugs for fishing. There is also a new NPC at nighttime who trades fish for gemstones.
Tatsumi Textiles
- Main article: Tatsumi Textiles
Tatsumi Textiles is the family shop and home of Kanji Tatsumi. The Investigation Team visits after a figure resembling Kanji appears on the Midnight Channel.
Konishi Liquors
Konishi Liquors (Japanese: コニシ酒店Konishi liquor store, romanized Konishi sake ten) is a small family brewery run by Saki Konishi and Naoki Konishi's family. A version of it also exists in the TV World, having spawned from Saki's mind. The store had been doing poorly after the opening of Junes, but after Saki's death, more people began shopping there.[5]
Mailboxes
When the protagonist makes a purchase through Tanaka's Amazing Commodities, he receives a Prize Sticker. After collecting three stickers, he can use a mailbox in the north or south side of the shopping district and send away for a random plentiful or rare prize.
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Vending Machines
Vending machines in the north and south shopping district sell various drinks. The protagonist can purchase five items per week from each vending machine. They get restocked on Mondays. When using the north vending machine, there is also a chance of winning a free drink. The chance of getting a free drink increases during a thunderstorm.
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Evening Hangouts
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Party Members |
School Friends |
In Golden, Social Links related to Yasogami High will appear in the Central Shopping District at night. The protagonist can hang out with them at night and gain points, but their rank ups cannot occur at night. Before going home, the Social Link character will give the protagonist a consumable item. To see when school friends are available at night and what items they give, check out their gameplay pages.
Game Appearances
Persona 4
The shopping district is a major setting in Persona 4. The protagonist first goes to the area on April 11th when he feels unwell and takes a walk around by himself. There, he can meet characters such as a brother arguing with his sister over a stolen cream puff.
As the year progresses, the protagonist visits stores such as Daidara and Shiroku for supplies and can meet NPCs such as Mitsuo Kubo and Taro Namatame, plus the Moel Gas Station Attendant during rainy weather. He learns that some stores in the shopping district have started to close since the local Junes opened.[6] Regardless, the shopping district is a major hangout and hub in Inaba. Whenever the Investigation Team needs to do leg work and question people around town, they often find plenty of people around the shopping district, and the residents standing around have dialogue that reflects other things happening in the plot.
Once the fog settles in Inaba in November, some people in the shopping district start talking about the fog being a poisonous gas caused by Junes, and others appear to be sick.
This section contains spoilers. (Skip Section)
After apprehending the culprit of the murder cases and clearing the fog from their world, the Investigation Team goes to the shopping district and finds it clear from the fog. There, they see a boy run off to play now that it's sunny out. The protagonist thanks everyone and leads them in a group cheer to celebrate solving the case.
- End of spoilers.
Persona 4 Golden
- This section contains spoilers. (Skip Section)
During the new epilogue, unlocked by completing Marie's Social Link and obtaining the true ending, the protagonist returns to Inaba during summer vacation in 2012. He finds the shopping district more lively than before, with the locals talking about working together to revitalize Inaba and what kind of Inaba-made specialties they could sell through Tanaka's Amazing Commodities. Additionally, Junes has agreed to have a local products corner, and an older man encourages the rest to put anything there, so long as they put their heart into making it.
- End of spoilers.
Persona 4 Arena
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Persona 4 Arena Ultimax
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Trivia
- Konishi Liquor is named after a developer on the battle team named Konishi whose family runs a liquor store. It was intended to be a placeholder name, but ended up sticking.[7] This anecdote is referring to Toshiki Konishi who was on the battle team during Persona 3 and Persona 4 before joining the sound team.[8]
- For the 15th anniversary of Persona 4, Atlus released a special sake with the Konishi Liquor branding.[9]
Nomenclature
| Language | Name | Meaning |
|---|---|---|
 Japanese
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稲羽市中央通り商店街 Inaba-shi Chūōdōri Shōtengai | Inaba City Central Street Shopping District |
Gallery
Graphics
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Central Shopping District during cloudy weather
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Central Shopping District during rain
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Central Shopping District during foggy weather
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Central Shopping District during fog and rain
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Central Shopping District during sunset
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Central Shopping District during winter
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Central Shopping District during snowy weather
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Moel Gas Station in Persona 4 Arena
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Yomenaido Bookstore in Persona 4 Arena Ultimax
Local Businesses
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Aiya store logo
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Konishi Liquor store logo
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Souzai Daigaku store logo
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Yomenaido Bookstore store logo
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Daidara Metalworks store logo
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Shiroku Store store logo
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Shiroku Pub store logo
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Taro Namatame's family business logo
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Taro Namatame's delivery truck
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Inside of Marukyu Tofu
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Inside of Chinese Diner Aiya
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Inside of Tatsumi Textiles
Notes
- ↑ In the Japanese game, the rainy day special is called the Special Meat Bowl, not specifying what the meat is. In the English localization of the game, the special is instead called the Mega Beef Bowl.
References
- General
- "Chapter 1: Systems: Town Guide: Central Shopping District", Persona 4 The Golden: The Complete Guide, Dengeki Playstation Editorial Staff. Published by Kadokawa (2012). Japanese. p. 30-33. ISBN-13: 978-4048866637.
- Cited
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Chapter 5: Setting", Persona Club P4, Atlus. Published by Famitsu (2009). Japanese. p. 183. ISBN-13: 475774630X.
- ↑ "Chapter 3: Minor Characters", Persona Club P4. p. 141.
- ↑ "[6/20] Yukiko: The news said she's going to her grandmother's tofu shop, right? Do they mean Marukyu...?
Yosuke: Marukyu?
Yukiko: Marukyu Tofu. Our inn was serving their tofu until recently." Persona 4 (PlayStation 2). Developed by Atlus. Published by Atlus. English. - ↑ "Chapter 3: Minor Characters", Persona Club P4, Atlus. Published by Famitsu (2009). Japanese. p. 140. ISBN-13: 475774630X.
- ↑ "Town Guide", Persona 4 Golden Premium Fan Book. p. 173.
- ↑ "(April 13th) Chie: It's only been half a year since this place opened up, but I haven't been to the local shopping district much since. A lot of stores there started closing, and... Oh, uh..." Persona 4 (PlayStation 2). Developed by Atlus. English.
- ↑ "Chapter 5: Setting", Persona Club P4, Atlus. Published by Famitsu (2009). Japanese. p. 187. ISBN-13: 475774630X.
- ↑ Persona Q Interview with Atsushi Kitajoh and Toshiki Konishi. Published July 16, 2014. Retrieved March 7, 2024. Dengeki Online. Article.
- ↑ Saketsunagi Announcement. Published June 4, 2023. Retrieved January 13, 2024. Twitter. Tweet.