Central Shopping District

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Central Shopping District is a location in the Persona series.

Gameplay

Maps

South

When going to the Central Shopping District, the protagonist will always be in the south map by default.

Bus Stop

Main article: Part-Time Jobs

The protagonist can use the bus stop to travel to his part-time jobs and occasionally story locations such as the Amagi Inn.

In Persona 4, this was only used for the Temperance Social Link.

In Golden, the bus can take him to the Devil and Tower Social Links at night as well.

Moel Gas Station

Moel is located at the south end of the shopping district.

In Golden, the night time ranks of Tohru Adachi's Social Link can be initiated here. Additionally, the protagonist's party members will appear on their Scooters on different days. Taking them for scooter rides can teach them new skills, or allow them to relearn old skills.

Yomenaido Bookstore

Main article: Books

Yomenaido Bookstore (Japanese: 四目内堂書店, Hepburn Yomenaidō shoten) is a bookstore where the protagonist can purchase books and read them back in his bedroom at the Dojima Residence.

In Persona 4, new books are stocked periodically, and if the previous book is not purchased by the date the next is added, then the protagonist will be unable to buy the book.

In Golden, new books were added to the shop that assist with part-time jobs and other activities. Additionally, books now remain on sale even when new books are in stock.

Persona 4
Stock Cost Availability
The Lovely Man ¥‎1200 On sale starting April 20
Off Today ¥‎1500 On sale starting May 7
Forever Macho ¥‎1200 On sale starting June 1
Short on Cash ¥‎1500 On sale starting June 28
Man of History ¥‎1200 On sale starting July 15
Changing Careers ¥‎1500 On sale starting August 4
Man-God ¥‎1200 On sale starting August 24
Sensei's Friends ¥‎1500 On sale starting September 20
Farewell to Man ¥‎1200 On sale starting October 9
The Final Lesson ¥‎1500 On sale starting November 1
Persona 4 Golden
Stock Cost Availability
Expert Study Methods ¥‎2800 On sale starting April 20
Beginner Fishing ¥‎1600 On sale starting April 20
The Lovely Man ¥‎1200 On sale starting April 20
Off Today ¥‎1500 On sale starting May 5
Office Work Manual ¥‎2800 On sale starting May 6
English Made Easy ¥‎3200 On sale starting May 20
Easy Origami ¥‎3000 On sale starting May 20
100 Ghost Stories ¥‎3400 On sale starting June 11
Forever Macho ¥‎1200 On sale starting June 11
Catching Bugs ¥‎1800 On sale starting June 11
Short on Cash ¥‎1500 On sale starting June 28
Expert Fishing ¥‎4800 On sale starting June 28
Home Gardening ¥‎3600 On sale starting July 15
Man of History ¥‎1200 On sale starting July 15
Changing Careers ¥‎1500 On sale starting August 4
Hyperspeed Reading ¥‎9800 On sale starting August 4
Food Fight! ¥‎4200 On sale starting August 24
Man-God ¥‎1200 On sale starting August 24
Sensei's Friends ¥‎1500 On sale starting September 20
Farewell to Man ¥‎1200 On sale starting October 10
The Final Lesson ¥‎1500 On sale starting November 1
World Class Bugs ¥‎4800 On sale starting November 11

Velvet Room

Main article: Velvet Room

The protagonist can visit the Velvet Room to manage their Personas and do the Empress Social Link.

In Golden, the protagonist can also hand over new Skill Cards and buy copies of previously found ones.

Daidara Metalworks

Main article: Daidara Metalworks

Daidara is a blacksmith and metalworker. The protagonist can purchase equipment for fighting Shadows in the TV World from Daidara. Additionally, he can sell parts from Shadows to Daidara and inspire him to create new equipment.

Shiroku Store

Main article: Shiroku Store

A general store in the shopping district run by an older lady named Shiroku. The protagonist can purchase consumable items here.

Shiroku Pub

Main article: Shiroku Store § Pub

In Golden, Shiroku Store turns into a bar called Shiroku Pub at night time. The protagonist can get a part time job there and exchange gemstones for new weapons.

Capsule Machine

The capsule machine outside of Shiroku Store costs ¥200 to play and only works on rainy days. Using it will make time pass and the protagonist will receive 1 random prize from the list below.

Prizes
Firecracker
San-zun Tama
Ice Cube
Dry Ice
Pinwheel
Yashichi
Ball Lightning
Tesla Coil

Marukyu Tofu

Marukyu Tofu (Japanese: 丸久豆腐店, Hepburn Marukyū tōfu ten) is a tofu store run by Rise Kujikawa's grandmother. It is visited in June during the story.

In addition to tofu, they sell related products such as tofu fritter. In Persona 4 The Animation, the store also sells donuts made of soybean scraps.

North

The north map can only be accessed from the south map.

Souzai Daigaku

Souzai Daigaku (Japanese: 惣菜大学Ready made foods university, Hepburn Sōzai daigaku) is a prepared foods shop with a window that the store uses to sell skewers to people passing by. The protagonist eats here during some of his Social Links.

Item Stock Availability Price
Super Croquette 5 Rainy weather only ¥100
Steak Croquette 1 Everyday ¥150
Steak Skewer 1 Everyday ¥320

Town Bulletin Board

Main article: Part-Time Jobs

The protagonist can a part-time job by seeing what has been posted on the bulletin board.

In Golden, getting a job with night hours also allows the protagonist to leave the Dojima Residence on nights when Dojima is home.

Marutake Hobby Shop

Marutake (Japanese: 丸竹模型店Marutake model / miniatures shop, Hepburn Marutake mokei ten) is a small hobby shop in the north end of the shopping district. During the Hermit social link quests, the protagonist can speak to the owner and get models to assemble on his work table back at the Dojima Residence. After completing one, the owner will give the protagonist the next on the list.

In Persona 4, the protagonist only receives Brahman and Agni from the owner and they can be displayed on the shelf.

In Golden, there are four new robot models and six new scooter models. All of the assembled models can be displayed back home on the shelf.

Plastic Models
MF-06S Brahman
Heavy-Armor Agni
Melee Harihara
Turbo Recon Dyaus
Mobile Model Varna
D-Type Prithvi
Scooter Models
Silver Scooter
Orange Scooter
Light Blue Scooter
Red Scooter
Pink Scooter
Blue Scooter

Chinese Diner Aiya

Aiya (Japanese: 中華料理店愛家Chinese restaurant aiya, Hepburn Chūka ryōri ten aiya) is a diner run by the owners. The protagonist can eat at to increase Social Stats. On rainy days, they have a beef bowl challenge that gives bonus stats. The protagonist eats at Aiya during Social Links and also during the main story.

Menu Social Stats Availability Price
Mabo Tofu Combo Courage +5 Mon/Tues ¥800
Chow Mein Set Diligence +5 Wed/Thurs ¥800
Aiya Steak Bowl Understanding +5 Fri/Sat/Sun ¥800
Mega Beef Bowl 3 random Social Stats (Courage, Knowledge, Diligence, Understanding; no Expression), +3 each Rainy weather (Afternoon only) ¥3000

Tatsuhime Shrine

Main article: Tatsuhime Shrine

Tatsuhime Shrine is the local, community shrine. The protagonist can get fortunes for his Social Links and do the Hermit Social Link. The shrine also serves as a location during the story and for other Social Links.

In Golden, the protagonist can freely enter the shrine grounds to catch bugs for fishing. There is also a new NPC at nighttime who trades fish for gemstones.

Tatsumi Textiles

Tatsumi Textiles (Japanese: 巽屋Tatsumi family store, Hepburn Tatsumi ya) is a textiles and fabrics store run by Kanji Tatsumi's mother. It is visited during the story and appears in Marie's Social Link.

Konishi Liquors

Konishi Liquors (Japanese: コニシ酒店Konishi liquor store, Hepburn Konishi sake ten) is a small family brewery run by Saki Konishi and Naoki Konishi's family. A version of it also exists in the TV World, having spawned from Saki's mind.

Mailboxes

When the protagonist makes a purchase through Tanaka's Amazing Commodities, he receives a Prize Sticker. After collecting 3 stickers, he can use a mailbox in the north or south side of the shopping district and send away for a random plentiful or rare prize.

Plentiful
Possible Items
Muscle Drink x 5
Odd Morsel x 5
Rancid Gravy x 5
Firecracker x 5
Ice Cube x 5
Pinwheel x 5
Ball Lightning x 5
Rare
Possible Items
Bead Chain x 1
Snuff Soul x 1
Chewing Soul x 1
Amrita Soda x 1
Homunculus x 1

Vending Machines

There are vending machines in the north and south shopping district that sell various drinks. The protagonist can purchase 5 items per week from each vending machine. They get restocked on Mondays. When using the north vending machine, there is also a chance of winning a free drink. The chance of getting a free drink increases during a thunderstorm.

South
Near Shiroku
Stock Cost
TaP Soda
¥120
Orange Smash
¥120
North
Near Konishi
Stock Cost
Dr. Salt NEO
¥120
Second Maid
¥120
The Natural
¥120

Social Links

Party Members

School Friends

In Golden, Social Links related to Yasogami High will appear at night in the Central Shopping District. The protagonist can hangout with them at night and gain points, but their rank ups cannot occur at night time. Before going home, the Social Link character will give the protagonist a consumable item. To check out when school friends are available at night and what items they give, check out their individual gameplay pages.

Game Appearances

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Persona 4

Persona 4 Golden

Persona 4 Arena

Persona 4 Arena Ultimax

Trivia

  • Yomenaido Bookstore is named after the owner, who's family name is Yomenai, meaning "can't read". The owner didn't realize how unfitting their family name was for a bookstore until after they opened.[1]
  • As Yukiko alludes to,[2] Marukyu Tofu has been less active as of late. Since Rise's grandmother runs the store by herself, she has been making less tofu and shortening her shop hours.[3]
  • Konishi Liquor is named after a developer on the battle team named Konishi whose family runs a liquor store. It was intended to be a placeholder name, but ended up sticking.[4] This anecdote is referring to Toshiki Konishi who was on the battle team during Persona 3 and Persona 4 before joining the sound team.[5]
  • For the 15th anniversary of Persona 4, Atlus released a special sake with the Konishi Liquor branding.[6]

Nomenclature

Names in Other Languages
Language Name Meaning
Japanese 稲羽市中央通り商店街 Inaba-shi Chūōdōri Shōtengai Inaba City Central Street Shopping District

Gallery

Graphics

Local Businesses

References

General
  • "Chapter 1: Systems: Town Guide: Central Shopping District", Persona 4 The Golden: The Complete Guide, Dengeki Playstation Editorial Staff. Published by Kadokawa (2012). Japanese. p. 30-33. ISBN-13: 978-4048866637.
Cited
  1. "Chapter 5: Setting", Persona Club P4, Atlus. Published by Famitsu (2009). Japanese. p. 182. ISBN-13: 475774630X.
  2. "[6/20] Yukiko: The news said she's going to her grandmother's tofu shop, right? Do they mean Marukyu...?
    Yosuke: Marukyu?
    Yukiko: Marukyu Tofu. Our inn was serving their tofu until recently." Persona 4 (PlayStation 2). Developed by Atlus. Published by Atlus. English.
  3. "Chapter 3: Minor Characters", Persona Club P4, Atlus. Published by Famitsu (2009). Japanese. p. 140. ISBN-13: 475774630X.
  4. "Chapter 5: Setting", Persona Club P4, Atlus. Published by Famitsu (2009). Japanese. p. 187. ISBN-13: 475774630X.
  5. Persona Q Interview with Atsushi Kitajoh and Toshiki Konishi. Published July 16, 2014. Retrieved March 7, 2024. Dengeki Online. Article.
  6. Saketsunagi Announcement. Published June 4, 2023. Retrieved January 13, 2024. Twitter. Tweet.