Tokyo Game Show

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Tokyo Game Show
東京ゲームショウ

Logo used from 2021 to 2024

Established August 22, 1996
Parent Computer Entertainment Supplier's Association
Nikkei Business Publications
Website https://events.nikkeibp.co.jp/tgs/2026 (2026 Show)

Tokyo Game Show is an annual trade show and convention held in Chiba, Japan. The show, presented by the Computer Entertainment Supplier's Association (CESA) and Nikkei Business Publications, focuses on the software and hardware produced by Japanese video game companies.

History

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The first Tokyo Game Show was first held in late 1996. Two events were hosted per year in the spring and autumn seasons until 2001. Since 2002, only one show has been hosted per year, typically in September. Companies that participate in the event often set up booths with playable game demos, panels with game developers, and information about future projects.

Megami Tensei at Tokyo Game Show

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1997 (Autumn)

Tokyo Game Show Autumn '97[a] was held on the 5th, 6th, and 7th of September 1997. Atlus was located at booth C-13 in Hall 3.[1] Both Devil Summoner: Soul Hackers and Ronde were announced at the event as a celebration of the 10th anniversary of the Megami Tensei franchise.[2] Ronde was scheduled for release in late October, followed by Soul Hackers in November 1997, both for Sega Saturn.

Outside of the Atlus booth, Koji Okada was a guest panelist at a creators conference held from 1:30 to 2:30pm on the 7th. [3]

1998 (Autumn)

Tokyo Game Show Autumn '98[b] was held on the 9th, 10th, and 11th of October 1998. The event was open only to industry members on the first two days, and open for the public on the last two. ASCII Corporation was at the event to present their ports of Megami Ibunroku Persona and Giten Megami Tensei: Tokyo Revelation to Windows 95 and 98.[4][5] Giten was scheduled to release in Winter 1998.[6]

1999 (Spring)

Tokyo Game Show Spring '99[c] was held in March 1999. To promote Print Club, Atlus gave out Jack Frost themed photo albums.[7]

  • Jack Frost themed photo album distributed at the event
    Jack Frost themed photo album distributed at the event

2000 (Spring)

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Reason: Devil Children Demo writeup

Tokyo Game Show Spring 2000[d] was held from March 31 to April 2, 2000. At their booth, Atlus held playable demos of Persona 2: Eternal Punishment and Devil Children Black Book and Red Book, and promotional models dressed in the female Seven Sisters High School uniform handed out flyers around the area. Manga artist Ami Shibata was also present for an event.[e][8] There was also a tech demo for PlayStation 2 developed by the Research and Development 1 team with the names R&D.1 Trial Production and Network Function Development Project.[f][9] In it, four players competed over a wireless connection as a Cerberus and roared enemy Gashadokuro into the opposing players.[10]

  • Artwork used on the backdrop of the Persona 2: Eternal Punishment demo area
    Artwork used on the backdrop of the Persona 2: Eternal Punishment demo area
  • An early logo for Eternal Punishment used at the event
    An early logo for Eternal Punishment used at the event
  • Section with the playable demo of Eternal Punishment
    Section with the playable demo of Eternal Punishment
  • Section with the playable demo of Devil Children Black Book and Red Book
    Section with the playable demo of Devil Children Black Book and Red Book
  • A photo of one of the promotional models wearing the Seven Sisters High School uniform
    A photo of one of the promotional models wearing the Seven Sisters High School uniform
  • Section where the Network Function Development Project was played
    Section where the Network Function Development Project was played
  • Screenshot of the Network Function Development Project
    Screenshot of the Network Function Development Project

2001 (Spring)

Tokyo Game Show Spring 2001[g] was held from March 30 to April 1, 2001. Atlus held an illustration contest for Devil Children White Book at the Atlus Kids Corner. Winners of the contest got their creations put into the game as playable demons.[11]

2001 (Autumn)

Tokyo Game Show Autumn 2001[h] was held from October 12-14, 2001. Atlus provided a playable demo for the PlayStation port of Shin Megami Tensei II. A balloon of Jack Frost floated above their booth.[12]

2002

Tokyo Game Show 2002[i] was held from September October 20-22, 2002, and was the first to be held with the new annual schedule. At the Atlus booth, Kōji Okada and Kazuma Kaneko discussed Shin Megami Tensei III: Nocturne at a panel, and new gameplay footage was revealed. There was also a discussion about the D-Children: Light & Dark TV series.[13] At the Xbox booth, Okada appeared at another panel to discuss Shin Megami Tensei: Nine. A playable demo of Nine was available as well.[14]

2003

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Tokyo Game Show 2003 was held from September 26th to September 28th, 2003. The event was open only to industry members on the first day, and open for the public on the last two. Playable demos of Devil Children Fire Book and Ice Book and the Game Boy Advance port of Shin Megami Tensei II were present, among other Atlus titles.[15] A demo for Shin Megami Tensei III: Nocturne Maniax were available as well, and Atlus held a developer panel for the game from 3:00-4:00 PM on the 28th.[16][17] Booster packs for the newly released Shin Megami Tensei Card Game: Nocturne Ver. were sold as merchandise.[18]

Merchandise Purchase Bonus
Shin Megami Tensei III Nocturne Special DVD: The Path of Creation Promotional poster
Shin Megami Tensei Card Game: Nocturne Ver. Expansion Pack Box Promo card Nyx
Shin Megami Tensei Card Game: Nocturne Ver. Starter Limited Pack Box Promo card Nyx
Shin Megami Tensei Card Game: Nocturne Ver. Starter Pack Original paper playmat (600mm x 600mm)
Jack Frost plush (Shin Megami Tensei III Nocturne version) —
Black Frost plush —

2004

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Reason: SMTI Beta Testers Wanted SMTI Playable Demo [15]

2005

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Reason: SMTI Trailer released

2006

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Reason: Although Shin Megami Tensei IMAGINE was not publicly shown at Tokyo Game Show 2006, a media preview was held in a room at a nearby hotel.

2014

The hosts of Persona Stalker Club were on the show floor, polling fans about their favorite Persona characters and asking them trivia questions. Those who failed the trivia had to try their recreation of Chie Satonaka's Meat Gum (mint gum with meat furikake flakes). The results of the favorite character poll were revealed on the next episode of Stalker Club, with the top 3 male characters being Yu Narukami, Tohru Adachi, and Kanji Tatsumi, while the top 3 female characters were Nanako Dojima, Chie Satonaka, and then third place was tied between Rise Kujikawa and Mitsuru Kirijo.

2015

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2016

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2017

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Reason: [16]

2018

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2019

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2020

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In 2020, Tokyo Game Show was held online due to the COVID-19 pandemic. Each developer held their own series of live streamed presentations.

  • Logo for Sega Atlus TV
    Logo for Sega Atlus TV

2021

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2022

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2023

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2024

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Atlus was present at the Sega booth, including PC and smart phone demos for Persona 5: The Phantom X. Those who played the demo could receive a plastic uchiwa-style fan resembling the cut-in screen and those who followed the associated social media accounts could receive a mini note pad. Booth visitors could take photos at a photo spot with a plush of Lufel and could receive a large double sided shopper bag with the key art for Persona 3 Reload and menu for Metaphor. There were also official cosplayers for The Phantom X who appeared twice per day on the main stage, and live music with Lyn was held on day 4 / public day 2.

2025

Atlus was present at the Sega booth with a demo for the Switch 2 version of Persona 3 Reload. Users who played the demo could receive a plastic ruler resembling Makoto Yuki's cut-in screen. There were also official beach-themed cosplayers and a mini-game for The Phantom X. People who visited the booth could receive a double sided shopper bag featuring the Persona 3 Reload Switch 2 key art and The Phantom X. There were 2 mini music lives with music from Persona 3 Reload and The Phantom X on all four days, with Azumi Takahashi and Lotus Juice appearing on business days 1+2, and Lyn appearing on public day 2.

2026

Atlus's presence at TGS 2026 primarily focused on the upcoming Persona 4 Revival. This included a demo setup, a Persona 4 themed area with television walkways, a statue of Izanagi, a photo spot with a headless Teddie, a stack of TVs playing advertisements for Revival, Marie-inspired cosplayers, a DJ with Persona music for the series' 30th anniversary, and a Revival dance stage with dancers dressed up as the Investigation Team. Visitors on the show floor could receive paper glasses called the "Naru'kami' Glasses" (a pun on the protagonist's last name and 'kami' meaning paper), and a large shopper bag with new artwork of the protagonist and Nanako by Soejima. While the new vocalist, Shiori Sasaki, was scheduled to make her first live public performance as Revival's vocalist on the 5th day of TGS / 3rd day of public days, this day was canceled due to typhoon #25.

In addition to the Revival demo in the exhibition hall at the Sega Atlus booth, people could also play the demo by pre-ordering the 30th anniversary earbuds from Grapht in the merchandise hall and then play the demo while sampling the earbuds.

  • P4R demo at TGS
    P4R demo at TGS
  • TGS photo spot with a random Persona
    TGS photo spot with a random Persona
  • TGS Sega / Atlus booth mockup
    TGS Sega / Atlus booth mockup
  • Costumed Teddie mascot and statue of Izanagi
    Costumed Teddie mascot and statue of Izanagi
  • Headless Teddie photo spot
    Headless Teddie photo spot
  • TV stack with Teddie and Marie booth attendants
    TV stack with Teddie and Marie booth attendants
  • Protagonist, Yosuke, Chie, Kanji, and Naoto dancers
    Protagonist, Yosuke, Chie, Kanji, and Naoto dancers
  • Chie and Yukiko dancers
    Chie and Yukiko dancers
  • Rise dancer and DJ Ram Rider with a "Give me a 'Risecheese'" oshi fan
    Rise dancer and DJ Ram Rider with a "Give me a 'Risecheese'" oshi fan
  • Shigenori Soejima's drawing of the protagonist to commemorate the 30th anniversary of TGS
    Shigenori Soejima's drawing of the protagonist to commemorate the 30th anniversary of TGS
  • Drawing for the 30th anniversary of Persona by the TGS main visual illustrator, Zashikiwarashi
    Drawing for the 30th anniversary of Persona by the TGS main visual illustrator, Zashikiwarashi
  • TGS shopper bag, given to people on the floor
    TGS shopper bag, given to people on the floor
  • TGS paper glasses, given to people on the floor
    TGS paper glasses, given to people on the floor
  • TGS water bottle and carbiner freebies, received for playing the demo
    TGS water bottle and carbiner freebies, received for playing the demo
  • Schedule for Persona on the Sega-Atlus booth stage
    Schedule for Persona on the Sega-Atlus booth stage

Notes

  1. ↑ Japanese: 東京ゲームショウ '97 秋
  2. ↑ Japanese: 東京ゲームショウ '98 秋
  3. ↑ Japanese: 東京ゲームショウ '99 春
  4. ↑ Japanese: 東京ゲームショウ 2000 春
  5. ↑ Shibata was listed as a "Special Thanks" in the credits of Devil Children Black Book and Red Book
  6. ↑ Japanese: ネットワーク機能開発作品
  7. ↑ Japanese: 東京ゲームショウ 2001 春
  8. ↑ Japanese: 東京ゲームショウ 2001 秋
  9. ↑ Japanese: 東京ゲームショウ 2002

References

  1. ↑ Tokyo Game Show '97 Autumn Official Guidebook, Weekly Famitsu. Published by CESA and distributed at the event. The book is labeled as Not For Sale. Japanese. p. 11.
  2. ↑ "『女神転生』シリーズ生誕10周年記念として、 『RONDE』と『デビルサマナー ソウルハッカーズ』を発表。イベントも盛りだくさんです。" Tokyo Game Show '97 Autumn Official Guidebook, Weekly Famitsu. Published by CESA and distributed at the event. The book is labeled as Not For Sale. Japanese. p. 17.
  3. ↑ Tokyo Game Show '97 Autumn Official Guidebook, Weekly Famitsu. Published by CESA and distributed at the event. The book is labeled as Not For Sale. Japanese. p. 113.
  4. ↑ PC Watch, Reported by [email protected], Tokyo Game Show '98 Autumn Report (Breaking News) . Archived: [1]. Published October 9, 1998. Retrieved May 5, 2026. pc.watch.impress.co.jp.
  5. ↑ PC Watch, Reported by [email protected], Tokyo Game Show '98 Autumn Report Vol. 2 . Archived: [2]. Published October 9, 1998. Retrieved May 5, 2026. pc.watch.impress.co.jp.
  6. ↑ ASCII Corporation, Tokyo Game Show '98 Autumn ASCII Booth. Archived: [3]. Published October 1998. Retrieved May 5, 2026. ascii.co.jp.
  7. ↑ A One Office Co., Ltd. (株式会社エーワンオフィス), Tokyo Game Show '99 Spring Vol. 9 Extra Edition -- Introducing the goods I got at the game show . Archived: [4]. Published March 23, 1999. Retrieved May 5, 2026. a-one-office.co.jp.
  8. ↑ Tokyo Game Show 2000 Spring - Report . Archived: [5]. Published 2000. Retrieved May 5, 2026. yossy.que.jp.
  9. ↑ Shigeo Takashima, Tokyo Game Show 2000 Spring Vol. 8 Compile opens a store on Rakuten, Imagineer and others announce new PC games.. Archived: [6]. Published March 31, 2000. Retrieved May 5, 2026. a-one-office.co.jp.
  10. ↑ A One Office Co., Ltd. (株式会社エーワンオフィス), ■ Atlus Co., Ltd. . Archived: [7]. Published 2000. Retrieved May 5, 2026. a-one-office.co.jp.
  11. ↑ Dengeki Online, Atlus's official website for "Shin Megami Tensei Devil Children: White Book" has opened! . Archived: [8]. Published May 16, 2001. Retrieved May 5, 2026. dengekionline.com.
  12. ↑ A One Office Co., Ltd. (株式会社エーワンオフィス), [9]. Archived: [10]. Published 2001. Retrieved May 5, 2026. a-one-office.co.jp.
  13. ↑ アトラス、岡田耕始氏が「真・女神転生 NINE」と「真･女神転生III－NOCTURNE」を語る, [11]. Archived: []. Published September 21, 2002. Retrieved September 23, 2026. game.watch.impress.co.jp.
  14. ↑ 東京ゲームショウ2002　Xboxブースレポート昨年より小振りなブースだが中身は非常に濃い内容だ, [12]. Archived: []. Published September 21, 2002. Retrieved September 23, 2026. game.watch.impress.co.jp.
  15. ↑ TGS2003 Atlus Website. Archived: [13]. Retrieved September 25, 2026. atlus.co.jp.
  16. ↑ アトラス「真・女神転生III -NOCTURNE マニアクス」イベントレポート. Published September 29, 2003. Retrieved September 25, 2026. .
  17. ↑ Dengeki Online TGS2003. Retrieved September 25, 2026. .
  18. ↑ Atlus Tokyo Game Show 2003. Archived: [14]. Retrieved September 25, 2026. atlus.co.jp.
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